ENTREPRENEUR

STRATEGIST

Bridging cultures, building businesses.

Photo by Daniel Wetzel

Photo by Ihab Nafii

ABOUT ME

Photo by Daniel Wetzel

I’ve never stayed still—not in life, not in business. I’ve lived in five countries (so far), navigated diverse markets, and built a career on flying through borders. As a globe-trotter, entrepreneur, and strategist, I’ve built a career on turning challenges into opportunities, and helping businesses scale beyond their home turf.

From launching ventures in new markets to guiding founders through global expansion, I bring a no-nonsense, ‘yalla’ approach to business development. I don’t just advise—I make things happen.

Oh and I like rings…

yalla

· yalla ·

An entrepreneur first…

A strategist, and a mentor with hands-on experience, Tracy is a serial expat(entre)preneur, having founded:

Trace Effect,
Commence Games,
and Expatpreneur.

Question is will I stop there?!

Creative Strategy

The creative strategy studio building culturally-fluent brands that leave a trace.

NEED CREATIVE SUPPORT
Business Expatriation

Business expatriation setup consultancy beyond passport and political limitations.

NEED BUSINESS SETUP
Political Gamification

The political gamification studio you never knew you needed. Bias-free. Global-centric.

NEED CIVIC PLAY

BEST SELLING BOOK

#MyVoice Vol.8: Stories of Change, Courage, and Community.

Co-authored a book with 19 powerhouses, we tap into our stories, to encourage readers to reflect on their own journeys while fostering a sense of community. Together, we can empower each other, break down generational trauma, and reach for our dreams, embracing change and creating a positive impact along the way.

The co-authors: Yojana Gharat, Tracy Saad, Murielle Gardret, Sophie Ghavidel, Cindy Tse, Bashayer Ibrahim Al Jumaa, Etti Seppa, Priyanka Tiku Gupta, Lilian Yew Siew Mee, Bryna Sim, Dr. Iman Cheffi, Monica Brown, Siew Ting Foo, Aydeli Rios Vazquez, Shikha Sarkar, Sheela Padman, Nikki Davies, Kashish Sakhrani, Priyanka Bhattacharya, Bidisha Banerjee.

BUY NOW ON AMAZON

*Royalties through the sale of this volume will support the work of Singapore Children’s Society. The Society protects and nurtures children and youth of all races and religions.

“In a world that often demands precision and results, Tracy is the perfect embodiment of how creativity, business acumen, and human connection can come together to create something truly transformative.”

— Tamara, Founder CEO @ Rama Impact

I’VE WORKED IN (SO FAR)

Saudi Arabia

· Netherlands

· Uganda

· United Sates

· France

· Kenya

· United Arab Emirates

· Jordan

· Germany

· Cameroon

· Kenya

· Spain

· Canada

· Morocco

· Greece

· Lebanon

· Qatar

· Saudi Arabia · Netherlands · Uganda · United Sates · France · Kenya · United Arab Emirates · Jordan · Germany · Cameroon · Kenya · Spain · Canada · Morocco · Greece · Lebanon · Qatar ·

A consultant second…

Wearing multiple hats isn’t just a phrase—it’s how I function. Beyond entrepreneurship, I leverage my expertise to drive strategic impact through incubators, accelerators and migration policy (we both know this plot twist was coming) under UNPGA mandate.

Creative Strategy Consultant

UNITED ARAB EMIRATES
Empowering early-stage women-owned social enterprises in Middle East and Africa.
Creative Strategy Mentor

NETHERLANDS
Incubator focused on integration of newcomers through entrepreneurship.
Creative Strategy Consultant

SAUDI ARABIA
A creative incubator dedicated to supporting economic growth of local creatives.
Communications Lead

UNITED NATIONS
The Migration constituency at the Major Group for Children and Youth mandated by UNPGA & GFMD.

It’s all in the “yalla”

ON THE GLOBAL STAGE

ECOSOC Partnership Forum — New York City

UNGA 79 — United Nations General Assembly, NYC

Business Expatriation Workshop — Lebanon

Cross-Cultural Strategy Workshop — Amsterdam

Times Square Billboard Moment — New York City

"She’s been a hands-on, mission-driven expert, delivering immense value to my clients without hesitation. She embodies the let’s get it done mindset, making things happen first, and refining details later. I wouldn’t trade her for the world.”

Chris, Founder @ The Entity
"Tracy reads my mind! When I can't formulate the ideas, she goes in takes them out and shows them to me."

Pamela, Founder @ Khaberni
“The consultant with no consultant energy."

Sakeena, Founder CEO @ Savyn Tech Inc.
"What truly inspires me about Tracy is her remarkable ability to strike the perfect balance between boundless creativity and practical efficiency. She has an innate knack for crafting inventive solutions, while always staying grounded in her strategic business mindset. It’s this seamless blend of creativity and practicality that makes Tracy not just a force of nature but a true business mastermind. Her adaptability is equally impressive. Tracy effortlessly connects with people from all cultures, backgrounds, and walks of life. Her patience, understanding, and unwavering empathy make her a rare and invaluable leader. Whether she’s offering support, guidance, or a fresh perspective, Tracy does it all with a deep sense of compassion and a genuine desire to make a positive impact."

Tamara, Founder CEO @ Rama Impact
"Tracy was the obvious choice. Beyond her design skills, Tracy brings strategy and business insight."

Cybelle, Creative Director @ Kiveli
"Having worked with Tracy as a coach, I can truly say that her knowledge of legal and financial issues was crucial in informing my decisions. What sets her apart is her ability to address the often overlooked aspect of balancing personal and professional life."

Julien, Designer & Strategist
"There are some people whose energy is simply infectious, whose presence lights up a room, and whose influence ripples across every project they touch. Tracy Saad is undeniably one of those rare individuals. Vibrant, energetic, and a constant source of positive energy, Tracy brings an unparalleled mix of creativity, joy, and motivation wherever she works. She infuses hope into every endeavor, ensuring that those around her feel inspired and uplifted."

Tamara, Founder CEO @ Rama Impact
“Wow! Tracy really transformed the way I market my business."

Javee, Entrepreneur
"Tracy went above and beyond my expectations. It was a pleasure working with her to register my business in Estonia in a streamlined and easy manner. Any hiccups along the way were handled gracefully and efficiently. Thank you again for everything!"

Samer, Founder @ CodinHex OÜ

Marketing? Business? Politics? Partnerships? Coaching? Consultancy? Or just a virtual coffee session?

Bridging cultures, building businesses.

yalla

·

yalla · yalla ·

An entrepreneur first…

Creative Strategy

Business Expatriation

Political Gamification

#MyVoice Vol.8: Stories of Change, Courage, and Community.

“In a world that often demands precision and results, Tracy is the perfect embodiment of how creativity, business acumen, and human connection can come together to create something truly transformative.”

Saudi Arabia

·

Netherlands

·

Uganda

·

United Sates

·

France

·

Kenya

·

United Arab Emirates

·

Jordan

·

Germany

·

Cameroon

·

Kenya

·

Spain

·

Canada

·

Morocco

·

Greece

·

Lebanon

·

Qatar

·

A consultant second…

Creative Strategy Consultant

Creative Strategy Mentor

Creative Strategy Consultant

Communications Lead

It’s all in the “yalla”

"She’s been a hands-on, mission-driven expert, delivering immense value to my clients without hesitation. She embodies the let’s get it done mindset, making things happen first, and refining details later. I wouldn’t trade her for the world.”

"Tracy reads my mind! When I can't formulate the ideas, she goes in takes them out and shows them to me."

“The consultant with no consultant energy."

"Tracy was the obvious choice. Beyond her design skills, Tracy brings strategy and business insight."

"Having worked with Tracy as a coach, I can truly say that her knowledge of legal and financial issues was crucial in informing my decisions. What sets her apart is her ability to address the often overlooked aspect of balancing personal and professional life."

“Wow! Tracy really transformed the way I market my business."

"Tracy went above and beyond my expectations. It was a pleasure working with her to register my business in Estonia in a streamlined and easy manner. Any hiccups along the way were handled gracefully and efficiently. Thank you again for everything!"

Yalla, let’s chat!!

Tracy Saad

yalla ·